This is a Build-A-Bear Workshop plush bear from the Hello Kitty collection. The bear, manufactured in 2011, features a pink waffle design and is a licensed reproduction of the Sanrio character. It is a collector's item suitable for all occasions, with a soft toy texture and representing both a cat and bear animal species. The brand, Build-A-Bear Workshop, ensures quality in this original Hello Kitty themed plush bear. Bow not included